Experience the #Prada World with new eyes. After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001. The spectacular design by #RemKoolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on tracks in the ceiling, and a flip-out stage for special events. The design was an immediate sensation and remains o

Prada Charmed offers a collection of carefree combinations of classic handbags and bejeweled, detachable charm straps. The campaign highlights iconic Prada bags like the Galleria, the Canapa, and the Double, brightening their coloring through contrasting metallic and plexi floral charm straps. | Prada