WHAT IS NCR? NCR is Non-Contingent Reinforcement, which means delivering reinforcement on a time-based schedule no matter what behavior the individual is engaging in. The reinforcement must match the function or functions of the maladaptive behavior. There are different types of reinforcers: attention, escape/removal of a stimulus/person/place, tangible (activities and items), & sensory (or automatic) reinforcement (also known commonly as attenuation or getting rid of pain, seeking or avoiding s