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1:18
YouTube
B2Bwhiteboard
Understanding the ERG Theory
ERG theory, developed by Clayton Alderfer, is a motivation theory that categorizes human needs into three levels: Existence, Relatedness, and Growth. It suggests that people are motivated by multiple needs simultaneously and can move back and forth between them. This theory offers a more flexible perspective on motivation compared to Maslow's ...
1.9K views
Sep 20, 2023
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