Overcoming Embarrassment in Public Worship

How Everything Works on Instagram: "After Coca-Cola publicly revealed that it was selling four times as much as Pepsi, Pepsi decided to fire back. Rather than ignoring the claim, they turned it into an opportunity—launching this clever advert as their response. It was a bold move that showed how great advertising isn’t always about being on top, but about how you react when your competitor tries to rub it in."