Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish
adweek.com
Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish
Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the nail polish company, created with TBWA's DAN\Paris, turns various shades of the brand's product into an abstract, droplet-shaped alphabet that fans can use to chat on a special mobile app.
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