Microsoft Copilot Super Bowl 2026 TV Spot, 'NFL: Turn Raw Data Into Insights'
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Microsoft showcased Copilot during Super Bowl 60 with a football-themed ad showing NFL recruiters using the AI chatbot in Excel. They prompted it to chart top linebacker prospects with sub-4.6-second 40-yard times, then filtered for leadership skills and projected tackles, narrowing to one ideal candidate. The 30-second spot highlighted Microsoft's NFL partnership since 2013 and promoted Microsoft 365 Copilot as part of an existing campaign, not a standalone Super Bowl ad. Agency: Panay Films Re
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