Debuting Gucci Aria, the new advertising campaign envisioned by Alessandro Michele and set inside the Savoy Hotel in London, which also appeared in the form of a fictitious club in the Aria film to present the House’s first centenary collection. The location is a tribute to the place where founder Guccio Gucci worked as a liftboy in his youth. | Gucci
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As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro
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Presenting a short self-directed by Miley Cyrus created for the debut of Alessandro Michele’s newest collection, named Aria, which will be unveiled tomorrow through a special film. Stream it live at 3pm CEST/9am EST. Music: Brand New Key by Melanie | Gucci
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A tribute to creativity, empowerment, and joy, the Gucci Flora campaign starring Miley Cyrus channeled the fragrances’ essence against the enchanting backdrop of a sunlit garden, seen in backstage moments with the musician. Discover more on.gucci.com/FloraFragrances Music: ‘Flowers’ by Miley Cyrus Written by Miley Cyrus, Michael Pollack, Gregory Aldae Hein Publishing administered by Concord Music Publishing, Warner Chappell Music France, Sony Music Publishing France Courtesy of Columbia Records
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