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Watching this ad motivated me to do one of three things back in 1999: 1. Take up surfing. 2. Start drinking Guinness. 3. Start listening to Leftfield. I chose number 3! 😄 Surfer was an advertising campaign launched in 1999 by Diageo to promote Guinness draught stout in the UK. The TV commercial, originally 60 seconds long, centred on a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a 9 day period and directed by Jonathan Glazer, it went on to win more awards than
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