A commonly held belief is that human behavior is the result of rational decision making based on available information. A closer look into the science of behavior reveals that emotions actually play a similarly powerful role in our decision making process. In this animated video, we look at the behavior change process using Jonathan Haidt’s analogy of an elephant, a rider, and a path. | Rare
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The Elephant and the Rider | Creative Huddle
The Elephant and the Rider | Creative Huddle
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