Creating good copy is hard. Creating good copy that converts is even harder. It's a skill most marketers spend a lot of time and energy trying to master. Copy creation and messaging are also things marketers are VERY protective of. And that's a GOOD thing. We should be protective of copy creation and messaging because we're the brand builders. We're the ones crafting the brand story. But is it realistic to think that marketers are the *only ones* in the organization that can create copy that con