In 2001, Microsoft ruled the internet—95% market share, total dominance. Then they got arrogant. Internet Explorer sat untouched for five years while bugs and security holes piled up. Google launched Chrome in 2008, updating every six weeks while Microsoft slept—and by 2012, Chrome was #1. By 2020, IE had just 5% left, and Microsoft had to rebuild Edge using Google’s own code. Lesson? Monopolies don’t die from competition—they die from complacency. #Strategy #BrandStory #BusinessGrowth #Branding