Evolving Marketing & Branding on Instagram: "PopCorners invested $7 million in a 30-second Super Bowl ad that reached over 115 million viewers. Featuring Breaking Bad stars Bryan Cranston and Aaron Paul, the campaign went viral and doubled the brand’s sales within weeks. Before the ad, PopCorners held around 3% of the U.S. snack market, which grew to over 6% post-campaign, with sales surging past $100 million annually. This bold marketing move showed how a high-risk, high-reach strategy - blendi