To bring in new customers, you have to try new things. First understand your venue’s target audience, then put yourself in their arenas, either in person or online, with content tailored to their interests. Track your results so you can drop what doesn’t work and double down on what does. You’re one of the faces of the business whether you want to be or not, which means you can help influence traffic. If you’re in Houston and want to partner on activating your bartending team or managers in your
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