Augmented Reality

Through the lens of augmented reality, a new project hopes to change how we interact with the world. The smartphone in your pocket is a powerful little device, and some of its potential is only just starting to unfold. The idea of augmented reality, for instance, has been around for a few years, but it's still very much in its infancy. Part of this is due to the technology, but the barriers are dropping, perhaps due in part to Pokemon Go; after all, familiarity with new technology breeds adoptio

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By using the Layar mobile app, users can unlock the AR imagery on a bottle of Snoqualmie Falls Brewing American Pale Ale. More info - https://www.geekwire.com/2017/no-beer-goggles-required-brewer-turns-ar-tech-label-set-apart-crowded-market/ | Augmented Reality

The Shanghai Roastery will also be the first of Starbucks’ 27,000 locations worldwide, and the first of its kind in China, to seamlessly integrate a real-time, in-store and online customer experience, powered by Alibaba’s Mobile Taobao app and the company’s augmented-reality (AR) technology. More info - https://www.youtube.com/watch?v=T9JbcpOR2lw | Augmented Reality