Fido Dido 1
Fido Dido 1
Feb 22, 2019
FANDOM
#CampaignThrowback: Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. Fido Dido was licensed to PepsiCo in the 1980s, with the character becoming particularly popular during the 1990s. In India 7UP was launched in 1990 and its international mascot Fido Dido was used for advertising in 1992, to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. 7UP PepsiCo #VintageAds #OldAd
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