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Niche skincare and niche fragrances are everywhere. But what does it even mean? 🧚 When it comes to skincare, it’s important to know the difference between mass market and niche skincare. Mass market products are not bad, but if you are a skincare fanatic niche beauty brands are probably going to hit different. The produce their products at a much lower scale than mass market products, meaning they get to take bigger risks and come up with products that are specifically aimed at customers with i

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