In the middle of a global pandemic in 2020, two legacy artists, producers or songwriters began facing off head-to-head, in riveting song battles known as Verzuz. The format pulled from the longstanding tradition of rap battles and created a new-school phenomenon. But how did an art form ignited by rap beef evolve into a social media hit? This is #BillboardExplains the ‘Verzuz Effect.’ | Billboard

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