Is the tequila boom OVER? Tequila exports went DOWN in 2023. For the first time in....13 years! This 4.2% drop has a few possible explanations. Agave prices were sky high, so many brands focused on selling what they'd already exported instead of making new tequila After three years of huge growth, a pull back is natural There is a finite amount of tequila people will buy, especially expensive bottles The future growth for tequila will be from outside USA, and the boom hasn't really happened ther