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What went wrong with Cracker Barrel's rebrand?

After intense backlash, Cracker Barrel reverted to its old logo — and the company is also going back to its “vintage Americana” interiors, which had been changed in just four locations. #crackerbarrel

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Cracker Barrel will go back to old logo after backlash

Cracker Barrel's rebranding sparks mixed reactions

Cracker Barrel backtracks on new logo