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What Can Conjoint Analysis Do for You?
5:36
YouTubeSawtooth Software
What Can Conjoint Analysis Do for You?
This video is a fun introduction to the classic market research technique, conjoint analysis. Help Jane figure out how to build and market a better "bazoogle" to beat her competitor Bob. This white-boarding video explains how conjoint analysis tools (especially choice-based conjoint, CBC) are used to design and price near-optimal products and ...
200.2K viewsOct 22, 2013
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