In 1986 The City Of New York broadcast Don’t Crack, a Public Service Announcement (PSA) voiced by Lou Reed. ‘In 1986, Boston advertising agency Clarke Goward Fitts was awarded the contract to produce an anti-crack TV commercial for the City of New York. CGF created the concept around Lou Reed’s then-current video for “No Money Down” (off his 1986 “Mistrial” album). The visuals in that video show his face being ripped apart and deteriorating, which was relevant to the crack experience.’ | Flashba
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