It is a 1927 American silent film starring American silent-screen actress Clara Bow. The Paramount Pictures film was based on the 1927 serialized novella by Elinor Glyn, who appears briefly in the film as herself. Cast * Clara Bow as Betty Lou Spence * Antonio Moreno as Cyrus T. Waltham, owner of the department store where Betty Lou is employed. * William Austin as “Monty” Montgomery, executive at the store. * Priscilla Bonner as Molly, Betty Lou’s room mate. * Elinor Glyn as Madame Elinor Glyn

Hollywood’s original “It Girl” Clara Bow gets ready for a fashionable date, in the 1927 silent romantic comedy “It” .. A defining film for Clara Bow, the film was based on author Elinor Glyn’s concept of “It” .. “That quality possessed by some which draws all others with its magnetic force. With ‘It’ you win all men if you are a woman and all women if you are a man. ‘It’ can be a quality of the mind as well as a physical attraction.” Paramount acquired the rights to Glyn’s story .. modified it f