Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
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YouTubeStudioBinder
Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our minds with facts and figures]. Learn more about ethos, pathos, and logos here http://bit.ly/2qTPJsy SUBSCRIBE to StudioBinder’s YouTube channel! http://bit.ly/2hksYO0 Music: "All ...
702.5K viewsApr 23, 2018
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History Photographed on Instagram: "The "1984" Macintosh commercial was a groundbreaking television advertisement created by Apple and the ad agency Chiat/Day to introduce the Macintosh personal computer.⁠ ⁠ It famously aired only once during the third quarter of Super Bowl XVIII on January 22, 1984.⁠ ⁠ Despite only being broadcast nationally once, the ad created an immense public buzz and was replayed countless times on news reports, cementing the Super Bowl as a premier venue for blockbuster c
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History Photographed on Instagram: "The "1984" Macintosh commercial was a groundbreaking television advertisement created by Apple and the ad agency Chiat/Day to introduce the Macintosh personal computer.⁠ ⁠ It famously aired only once during the third quarter of Super Bowl XVIII on January 22, 1984.⁠ ⁠ Despite only being broadcast nationally once, the ad created an immense public buzz and was replayed countless times on news reports, cementing the Super Bowl as a premier venue for blockbuster c
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