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“Ansoff Matrix for Beginners: How Businesses Choose the Right Growth Strategy”
7:26
YouTubeKnow your Theory
“Ansoff Matrix for Beginners: How Businesses Choose the Right Growth Strategy”
The Ansoff Matrix, also known as the Product–Market Growth Matrix, is one of the most widely used tools in strategic planning. It helps businesses identify the right direction for growth by analyzing what they sell and who they sell it to. The matrix divides growth into four clear pathways: Market Penetration, Market Development, Product ...
2 days ago
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