(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

Deepinder Goyal’s rebranding of Zomato to Eternal has caused a stir on social media, with users expressing sadness and confusion. Goyal explains that the name change reflects the company’s expansion,

The announcement sparked a wave of reactions on social media, with many users expressing confusion about whether the change would affect the Zomato food delivery platform.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

Zomato's parent company has been rebranded to Eternal Ltd, sparking online discussion and speculation about the future of its services. CEO Deepinder Goyal explained the rebranding differentiates the parent organization from its individual brands like Zomato and Blinkit,

As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like Google and Facebook have performed.

Food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, in a move that comes more than two years after Deepinder Goyal-led firm began using the new name internally.

As food delivery giant Zomato announced its decision to rebrand its parent company to Eternal Ltd., netizens flooded social media with memes and jokes, prompting the company to issue a clarification.

Zomato's announcement to rebrand its parent company to Eternal took the internet by storm. As the the move left netizens guessing about the fate of their favourite food delivery service, Zomato has shared clarification on the matter.