Aditya Chopra is employing a strategic marketing approach for his upcoming film, War 2, scheduled for release on August 14.

Aditya Chopra is known for disruptive thinking when it comes to mounting tentpoles of India for over 30 years now and for War 2, he is bringing back Kajra Re & Dhoom 3’s Kamli music strategy. Details ...

Yash Raj Films announces 'Saiyaara' as the most successful love story ever at the Indian box office, setting new benchmarks.