Tim Cook's remarks come as Apple finds itself trailing some of its rivals in the AI race. Microsoft, Google, and Amazon have ...

Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.

Apple is strengthening its artificial intelligence (AI) strategy and could acquire a major company in the sector to compete ...

Even as executives use AI as an excuse to lay people off and AI actually cost great companies like The Iconfactory business, ...

Apple Inc.'s dominance may be waning as innovation slows and insiders sell. Click for my updated look at AAPL stock post Q3 ...

Apple reportedly wants to buy or partner with an AI company to deliver its much-delayed Siri upgrade. I think Anthropic's ...

Phone sales surged 13 percent to US$44.58bn, helping Apple post its strongest quarterly revenue growth since 2021 — even as ...

Despite not splurging on AI infrastructure spending, Apple's disciplined approach is a strategic strength, not a weakness, ...

Rarely been first to anything, the tech giant has advanced existing products instead, says Tim Cook.

Tim Cook recently claimed Apple is making “good progress” and expects Siri’s revamp to arrive next year. But with ads like this, Google’s clearly in no mood to let them forget who’s ahead in the AI ...

Apple is reportedly developing its own AI-powered search engine called the "Apple Answer Engine" to challenge ChatGPT and Google's Gemini. Led by the AKI team, the project will improve Siri, Safari, ...

Google's ad for its upcoming Pixel 10 suggests that if you buy "a new phone because of a feature that's coming soon, but it's ...