But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

Tesco’s Victoria sponge-inspired birthday cake sandwich hits 1,000 stores for four weeks as part of its meal deal offer.

It's been a summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet faves ...

Everyone loves cake, but would it be a crowd pleaser in sandwich form? Leading UK supermarket Tesco is testing the limits ...

The celebration sandwich features strawberry jam and a cream cheese filling between brioche-style bread, finished with ...

Tesco released a birthday cake flavoured sandwich two months after the controversy sparked by the viral M&S strawberries and ...

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...

The Limited Edition Birthday Cake Sandwich hit Tesco stores in the United Kingdom earlier in the week, and is understood to be available for four weeks.