On Aug. 12, Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her website.

"The Life of a Showgirl" will be Swift's 12th studio album. It follows Swift's 11th studio album, "The Tortured Poets Department," which was released on April 19, 2024. That album came with an extra surprise for fans when Swift dropped an additional 15 songs at 2 a.m. that same day.

The news was preceded, in typical TAS fashion, by a few big hints: First came a post from Taylor Nation, the official Instagram account of Swift’s management team, with a 12-image carousel of the singer in orange ensembles, to the sweet strains of 2020’s “August.” The caption? “Thinking about when she said ‘See you next era…’”

Taylor Swift put an end to fan rumors that she had a cameo as a bear in 'Happy Gilmore 2' while appearing on her boyfriend Travis Kelce’s 'New Heights' podcast on Aug. 13.

The singer's surprise appearance at her first Kansas City Chiefs game was featured in an episode of the new ESPN documentary “The Kingdom.”

The same innovative tactic that led Taylor Swift to agree to meet Travis Kelce can help boost your business.