Server-guided ad insertion (SGAI) has been called the 'best of both worlds' in a streaming adtech world long split between client-side ad insertion (CSAI) and server-side ad insertion (SSAI), and of ...

Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios (HBO) ...

Broadpeak’s SSAI service enables advanced targeting capabilities, ensuring uninterrupted playback of video-on-demand (VOD) and live content, with smooth ad stitching across connected TVs, mobile, and ...

In the highly competitive world of streaming, there is no single recipe for success. As platforms proliferate and audiences grow more fragmented, it has become increasingly clear that sustainable ...

Caitlin Clark and Angel Reese, and that growth has carried over to the WNBA since the two stars went pro, according NBA Global Media Insights Team Leader Michelle Auguste. But a number of other ...

ORLANDO, Fl., InfoComm Booth 4127 (June 11, 2025)?– At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters.

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion ...

Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program ...

The FAST space is experiencing explosive growth. Global revenues are projected to exceed $8 billion this year, according to Omdia, and the number of channels has more than doubled since mid-2023, now ...

Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program ...

As streaming ad inventory continues to exceed demand, JWP Connatix co-founder Brian Rifkin sees an emerging buyer's market, with biddable CTV and context-driven monetization for live and VOD expected ...