Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time. That's ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Today I'm super excited to bring you episode 39 of the Marketing Smarts Live Show. This week's topic is all about how B2B marketers can use an organic social media strategy for success. So if you're ...

Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

In this episode, seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...