BMW has launched a new global campaign spotlighting its central vehicle control unit, the “Heart of joy”, and it’s led by an unlikely star: a waltzing octopus.

Meta is rolling out advertising and paid features in WhatsApp’s Updates tab, marking a formal break from its long-standing ...

Lionel Messi and American star quarterback Patrick Mahomes, against each other in its latest campaign film under the "You got ...

Founded in 2020, Lion City Sailors is Singapore’s only privatised professional football club competing in the Singapore ...

The Singapore Tourism Board (STB) and Chinese travel platform Mafengwo are doubling down on smart tourism with the debut of ...

Smirnoff ICE is marking its 25th anniversary with its first-ever global campaign, rolling out across more than 20 countries ...

Asia Pacific’s (APAC) advertising economy is projected to grow by 4.6% in 2025, according to MAGNA’s latest Global Ad Forecast. This marks a slowdown from the robust 7.9% growth recorded in 2024, as ...

American luxury fashion house Coach is once again soaring to new heights with the relaunch of its immersive retail concept, ...

MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand ...

What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.