As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for ...

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books ...

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s ...

AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI ...

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the ...

Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio. Through the ...

Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are… ...

During the eight years we've been publishing Demand Gen Report, I've encountered a lot of companies that mistakenly… ...

Video marketing platform Vidyard has launched a new suite of tools to extend its video capabilities to sales,… ...

Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony,… ...