Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CR ...

Channel 4 has teamed up with NHS Blood and Transplant (NHSBT) to help ‘demystify’ blood donation for young audiences through a new branded entertainment series. Hosted on the broadcaster’s digital ...

Diet Coke has launched the next phase of its ‘This Is My Taste’ campaign with actor Jamie Dornan. This new chapter celebrates personal passions, featuring Dornan’s love for cold-water swimming ...

Birds Eye has launched a major new masterbrand campaign as part of its ongoing evolution. Created by Havas London, the multi-channel campaign is the first stage of a wider pan-European ...

Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy ...

Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product ...

Govia Thameslink Railway (GTR) has launched Every Stop is a Story, a new campaign encouraging leisure travel on its network. Created by TMW, part of Accenture Song, the campaign builds ...

Maynards Bassets is rolling out the newest chapter of its long-running ‘Set the Juice Loose’ out-of-home campaign. Created in collaboration with London-based creative agency VCCP, this activation is d ...

KFC and Greggs have teamed up to bring together a fan-favourite combo – Greggs’ flaky Sausage Rolls topped with KFC’s famous gravy. Their campaign, ‘Gravy Meets Pastry’, created by Mother, ...

Pepsi MAX has unveiled its first integrated creator-led campaign, aiming to tap into the summertime demand for chilled drinks. Developed alongside its creator collective, the Pepsi Pioneers, the Bring ...