Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) ...

Online store visitors are expecting quick and seamless shopping experiences. Pages need to load fast. Checkout processes must be efficient. And products are expected to arrive in a matter of days.

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... As you set your 2025 professional goals, why not add one ...

Please note that your conversations will be recorded. I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just ...

Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving ...

It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We ...

Please note that your conversations will be recorded. Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing and dancing. Gene Kelly was a master of acting, ...

Matthew Greitzer is the co-founder and CEO of Actable, a customer data and analytics consultancy that unlocks business growth for enterprises by harnessing the latent potential of customer data to ...

Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it? What barriers prevent this shift? More importantly, what can organizations ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

Please note that your conversations will be recorded. Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) ...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...