Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative – Chinese social commerce app RedNote (Xiaohongshu). Can RedNote maintain its international ...

As TikTok works to establish its credentials as a full-funnel marketing solution, we look closely at how four FMCG brands ...

How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...

Uncover where your teams are now, and identify exactly where they need to be, with our brand new Ecommerce Skills Index. Deploy our brand new Ecommerce Skills Index and get instant results for your ...

Join this live Q1 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Digital Shift, a quarterly ...

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity and the impact of AI on trust. Healthcare has undergone a great deal of ...