Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

From pithy social posts to epic films, the best advertising showed good range this week.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

As agencies plan to send fewer employees to Cannes Lions this year due to the economic slowdown, Ad Age provided a guide to ...

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.