Samsung calls this phone Ultra because everything is supposed to be ultra. But the regular S25 and S25 Plus have a lot of its best specs and features and cost much less.

Samsung has crafted a pre-order strategy that makes acquiring the Galaxy S25 Ultra almost too good to be true: no joke, you can get it almost for free. When you compare it to competitors like the iPhone 16 Pro (the 512GB version is sold for $1,299), the value proposition becomes very attractive.

The Galaxy S25 Ultra introduces minor design updates that enhance its premium feel without deviating significantly from its predecessor. These changes aim to refine rather than transform the device’s aesthetics. Key updates include: Slightly boxier edges, giving the phone a more modern and professional look.