Advertisers are being offered ways to target specific viewers at key times during a live broadcast, notably sports.

NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements unveiled by the company.

Fubo has lowered the prices of its Pro and Elite channel plans amid its NBCUniversal programming blackout that began two weeks ago. Starting in January, the Pro plan will now cost $73.99 per month, ...

Comcast-owned NBCUniversal plans to add its regional sports channels to its Peacock streaming service as soon as early 2025, the Wall Street Journal reported Wednesday, citing people familiar with the ...

NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t break out ...

And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...

Peacock’s new launch ads, however, represent a more disruptive type of ad that places another barrier between subscribers and ...

NBCUniversal programming such as “Today,” “Saturday Night Live,” “The Real Housewives” and “Top Chef” are launching on Fubo as part of a new content licensing deal. The media giant is partnering with ...

Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that is says pushes "the boundaries of media innovation – ...

Fubo has dropped all NBCUniversal networks after the two sides failed to reach a new carriage deal by a 5 p.m ET deadline on Friday. A Fubo spokesperson told TheWrap that it has been engaged in “good ...

NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments comparable with last year’s record haul. The upfront has been a complex ...

NBCUniversal CEO Jeff Shell is departing the company due to an "inappropriate relationship" following an internal investigation, NBC's parent company Comcast Corp. announced Sunday. In a joint ...