The German supermarket giant, which is rivalled by Aldi, Sainsbury's, Tesco, Morrisons, is bringing in a big packaging change ...

Lidl has announced plans to remove all packaging designs attractive to children from its least healthy own-brand products by ...

Aldi’s Crestwood Sausage Rolls are gaining popularity among shoppers who claim they outperform Greggs in both taste and affordability. Priced at just £1.19 for a pack of four, these sausage rolls have ...

Lidl has announced a major shift in the design of its own-brand products, removing cartoon characters and bright visuals from ...

Aldi turned a potential legal debacle into an unforgettable marketing win. When Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake with their own Cuthbert, Aldi’s response was ...

SHOPPERS are racing to get their hands on a winter laundry gadget at Dunelm that will help cut the cost of their energy bills ...

Supermarkets took the cheap veg battle to a new low of 8p this Christmas. How did it pan out and what else did they try?

Aldi has revealed it will open nine supermarkets in London this year as bosses today announced four of the locations as part ...

Lidl is trying to reduce kids nagging their parents to buy unhealthy products due to the appeal of the packaging, otherwise ...

Bargain hunters have been given a heads-up on when to nip into the major supermarkets to grab some discounted groceries that ...

The German supermarket said four of the locations set to launch in the next 12 months include Wimbledon, Fulham Broadway, ...