The UFC is back in Southern California for UFC 311, its first pay-per-view of the calendar. year, and the popular "Embedded" fight week video series is here to document what's happening behind the scenes.

Approaching his 24th fight in the UFC, Kevin Holland said his goal isn't titles, but breaking Jim Miller's career record of 45 fights with the promotion.s

UFC kicks off the new year with a pay-per-view that will be tough to beat. UFC 311 is topped by two terrific title fights: UFC lightweight champion Islam Makhachev vs. Arman Tsarukyan and bantamweight champ Merab Dvalishvili vs.

Ahead of UFC 311, the promotion’s first pay-per-view event of the year and on which he’s competing, Holland (26-12 MMA, 13-9 UFC) expects to have a very active year. One of the promotion’s most frequent fighters, Holland wants to break the personal record he set in 2020 of five fights. He won all of those.

Everything you need to know about the UFC 311 pay-per-view fight card opener: Kevin Holland vs. Reinier de Ridder. Preview, odds, picks, predictions and more.

Kevin Holland believes Reinier de Ridder quits when the going gets tough and he plans to prove that at UFC 311.

If things go the way Reinier de Ridder has planned, you won’t want to be late tuning in to the UFC 311 main card.

UFC middleweight fan favorite Kevin Holland will face former two-division ONE world champion Reinier de Ridder at UFC 311 this weekend.

The UFC’s first numbered event of the year is scheduled for Saturday night in Inglewood, CA. The UFC 311 main card opens up with a thriller in the Middleweight division between Kevin Holland and Reinier de Ridder.