In messages obtained by the Free Press, GM and Ford outline impact of tariffs to the workforce and plans to address the issue.

Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.

Ford is offering employee pricing to customers, a 60-day move an executive says the automaker is undertaking to provide stability during “a moment of uncertainty.”