Here’s what you need to know about the economic blackout. Who is John Schwarz? John Schwarz is the founder of the Peoples Union USA and lives in the Chicago area. The 57-year-old meditation teacher said he came up with the idea for a boycott as he was searching for a way to take action in response to the tumultuous start of the Trump administration,

Historically, they have lead to social justice reforms, such as the sugar boycott by British abolitionists in the late 18th century helped raise awareness and put economic pressure on the sugar industry produced by enslaved people.