A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

Just don't eat it! Pokémon fans may recall how coveted those holographic Charizard trading cards were as kids, but apparently, a Charizard Cheeto is more precious.In late 2024, a 3-inch-long Flamin' Hot Cheeto went viral online for its likeness to the third evolutionary phase of the fire-based starter Pokémon of Gen 1,

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped spicy snack was sold for $87,840 by Goldin Auctions.

On March 2, a Flamin’ Hot Cheeto shaped like the Pokémon Charizard sold at auction for $87,840. Nicknamed “Cheetozard,” the viral fire-breathing-creature-shaped snack was sold through Goldin, an online auction house specializing in trading cards, collectibles and other memorabilia.

As you can see, people are willing to pay a lot for Pokémon items. According to Forbes, the earliest version of Pokémon trading cards can fetch a high price—sometimes over $300,000. Charizard, in particular, is one of the franchise’s most popular characters.

Hungry? Well, if you had about $90k sitting around doing nothing late last week, you could have been in the running to buy a incredibly important Pokemon collectable. "Cheetozard", a Cheeto that some people reckon looks like Charizard, was up for auction, and ended up shifting for just over $87K, when you factor in the "buyer's premium" fee.

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for $87,840. The Goldin auction house listed the snack as sold on Sunday. The buyer has chosen to remain anonymous. In addition to the snack,

A single Flamin' Hot Cheeto said to be shaped like a Charizard from the Pokémon franchise was auctioned for $87,840.