MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on ...

Strategy posted a loss last quarter as its Bitcoin-buying spree ramped up, but word of the rebrand dominated the conversation Wednesday.

The largest corporate holder of bitcoin said it’s almost halfway to its $42 billion capital raising goal after it went on a ...

The company earlier on Wednesday changed its name to Strategy as its primary focus for some time has been bitcoin, not software.

MicroStrategy (MSTR), which earlier on Wednesday rebranded as Strategy, posted a larger-than-expected loss for the last quarter of 2024 as the Michael Saylor-founded company beefed up its ...

MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a ...

Despite the earnings miss, Strategy highlighted its continued accumulation of bitcoin during the quarter. The company ...

Strategy rebrands as the leading Bitcoin treasury company, emphasizing bitcoin and AI for transformative business solutions.

MicroStrategy announced a splashy rebrand Wednesday that underscored its commitment to serve as a bitcoin holding company.

Software company turned serial Bitcoin (BTC) acquirer MicroStrategy (MSTR) has unveiled a new name and logo hours before announcing its ...

Shares of Strategy (MSTR), previously known as MicroStrategy, fell more than 2% during mid-day trade on Wednesday as the ...