It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

Today’s Social Rundown features how Astronomer announces temporary spokesperson and how a Mexican chemical engineer creates ...

Pamela Anderson Baked Sourdough Bread For “The Naked Gun” Costar Liam Neeson — and He Shares His Review (Exclusive) ...

For those keeping up with the Astronomer x Coldplay kiss-cam saga, a new (read: unexpected) update has broken the internet overnight. Gwyneth Paltrow—who, as we all know, is frontman Chris Martin's ex ...

Astronomer hired Gwyneth Paltrow as their "very temporary" spokesperson in the aftermath of the Coldplay jumbotron debacle.

Hollywood stars help IT firm stung by Coldplay concert PR crisis.

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — ...

So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating ...