The biggest bull on Apple’s stock is looking for the company to address its “invisible AI strategy’ and keep Tim Cook around as CEO for this transformative period.

We're still in the midst of seeing whether this strategy will pan out, so it's impossible to determine the outcome. However, investors can't afford to wait for a decision on what to do with Apple's stock. 2026 is here now, and investors must decide whether Apple is worth an investment in 2026 or not.

CEO Tim Cook was one of the highest-paid executives in 2024. The CEO saw a slight dip in his 2025 compensation, but still took home an impressive pay package despite Apple stock trailing several leading market indexes for the year.

Apple’s stock could rebound thanks to overlooked strength in iPhone demand and a new AI strategy, according to Evercore.

Apple stock delivered an underwhelming performance in 2025. Shares of the consumer technology product maker rose 8.6% on the year, underperforming the 16.4% gain by the S&P 500. While most technology stocks had a strong year, Apple trailed its peers due to its much lower capital spending on artificial intelligence (AI).

Apple (AAPL) has a remarkable history of swift increases, featuring over 30% rallies in less than two months during multiple years, including 2010, 2019, and 2024.

Despite selloff, Apple's valuation stays stretched. The sustainability of the strong AI-driven iPhone upgrade cycle is questionable. See more on AAPL stock.

According to Wedbush's Dan Ives, it is crucial for Apple to address its 'invisible AI strategy', and a partnership with Google Gemini could serve as a catalyst.

This increase propelled the shares to more than 32x forward earnings—a premium valuation that hinges on Apple’s success in its upcoming major platform transition.

Wedbush Securities analyst Dan Ives unveiled his bullish roadmap for tech giant Apple Inc. (NASDAQ: AAPL), highlighting key catalysts that can drive the stock higher in 2026, even as the Street remains skeptical of the company's role in the AI race.

Apple took a 20% market share of the global smartphone market last year but could face declining device sales in 2026.