Xbox, under new CEO Asha Sharma, is rebranding from 'Microsoft Gaming' back to 'Xbox' and making daily active players its primary performance metric. The strategy will be executed through four ...
The Steam Deck still nails what Windows 11 gaming handhelds like the ROG Xbox Ally X get wrong.
Microsoft's new gaming CEO has outlined the future of Xbox, including a potential pivot on exclusive games and an emphasis on ...
The real test for Xbox will be whether its north star - attracting active players - will be enough to secure its future.
That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.
When Asha Sharma became the CEO of Xbox and promised a “return of Xbox,” she wasn’t kidding: Microsoft announced today that ...
Xbox executives Matt and Asha addressed the current state of the gaming industry and announced four key priorities for the ...
Xbox's new leadership is rapidly making changes to Microsoft's gaming division. That starts with the end of "Microsoft Gaming ...
NVIDIA has added labels to GeForce Now identifying if a game can be played through supported subscriptions such as Xbox Game Pass or Ubisoft+.
Xbox CEO Asha Sharma and Xbox executive vice president and chief content officer Matt Booty have published a memo sent to Xbox staff today, revealing a company name change from “Microsoft ...
Microsoft’s Xbox Support has issued a statement saying it is “actively investigating” why some Xbox Series X users are not ...
Microsoft gaming boss Asha Sharma has teased a new collaboration between Game Pass and Discord, as part of further changes to ...