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Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is ...

Taylor Swift fans are still debating the meaning behind her new song “Ruin the Friendship” from her 12th album, The Life of a Showgirl. Instead, fans were given an emotional and heartfelt ballad ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Swifties have a lot of theories about who could be the subject of Taylor Swift’s song “Father ...

A developer wants to bring more fun down to Coweta County and has proposed a 13-acre amusement park to regional officials. The project, Big Poplar II, would be in the area of Poplar Road and the ...

Keith Urban swapped out a romantic song lyric about Nicole Kidman just days before the actress filed for divorce. During a recent concert, Urban, 57, was performing his 2017 song “The Fighter,” ...

During the Admin Abuse, the developers of this Roblox game used their rights to change the in-game environment for good. Generally, the admins create unusual weather conditions to help players get the ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

Logging into Roblox is simple once you know where to look. Whether you play on a browser, mobile app, or console, the process only takes a few seconds. Follow the ...

Four months into relocating its legal headquarters to Nevada, Roblox has been sued in federal court. The lawsuit alleges that the company put “profits over safety,” which led to a 12-year-old child, ...