It can be hard for a small business owner to distinguish between branding and public relations since both are used to accomplish business goals. In addition, both share foundations such as research, ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. So, is this a public relations (PR) problem or a marketing problem? Or does it involve both ...
There’s an old saying: "Advertising is what you pay for, publicity is what you pray for." This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s ...
This is my response to a followup question on a previous post, "5 Ways To Work Effectively With The Media: Tips for Federal Communicators." On the positive side, federal communicators are ...
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